Hollyoaks bad boy, Jamie Lomas shows off his bulging biceps and toned torso in swimwear shoot

There’s no doubt that the actor, 43, made sure he stayed in shape for his return to Cheshire based soap, Hollyoaks!

The Manchester born star was signed by menswear retailer Jacamo to front the campaign for its summer 2018 collection, which includes swimwear and smart-casual wear.

Jacamo promotes inclusivity for all men, and is also a size specialist retailer catering for men of all body shapes and sizes from small to 5XL.

While shooting in Blackpool, Jame said: ‘Taking part in a modelling shoot was a nice change from acting. The team were great which made it a fun shoot to be involved in. Plus, you can’t help but have a good time in Blackpool… I even went into the sea – it was not as warm as it looks! Being a Manchester lad, it’s great to be working with Jacamo, a brand which originates from the same city as me.’

Discussing his own fashion tastes, Jamie added: ‘I’d describe my style as quite simple, but I must admit, the shoot encouraged me to have a play round with outfits that I wouldn’t usually wear – such as white jeans or the patterned twinset. But I loved all the different looks and  It all came home with me and is already packed for my next holiday.’

Jamie, who is in the best shape of his life, can be seen modelling pieces from the summer range, which include Flamingo printed swim shorts, Flintoff by Jacamo print shirt, and the Jacamo Buddy shirt. The range is perfect for those who after causal day wear or looking for something a little jazzier for the beach.

Watch out for our exclusive interview with Jamie next week on Celebrity Secrets…

Photo credit: Jacamo. All clothing available exclusively from Jacamo, in sizes up to 5XL jacamo.co.uk.